This isn’t about YOU, is it?

Feb 25, 2016 | Fitness, Nutrition

Its a funny thing… having been a Personal Trainer for 25 years I have seen and done it all! Watching the Fitness Industry grow so rapidly especially in the last few years has been nothing short of motivating, frightening and lets face it competitive!!

As a successful Fitness Entrepreneur I am all about fresh new approaches, being creative and first and foremost being the PIONEER of anything I do! Hence the title, the Pioneer of Women’s Fitness on Bondi Beach. YES! I will gladly claim that title. WHY? Because its damn true!

When I started Group Fitness on Bondi Beach it wasn’t even heard of! It was all about One on One Personal Training at the gym. And yes I definitely did my dues there (at least 15 years). So you are probably thinking how old is this bird? Well not as old as I sound ha ha. Truth of the matter is, I started my career in Fitness when I was fresh out of school. I was a young, motivated teenager!

But I’m getting off track, so lets reel it in and get down to why I’m writing this blog post. Over the years (if you’ve been following my journey from solo trainer to one of the most well known local fitness brands), I have certainly kept it fresh! Changing my brand look and feel often.

For Bondi Vixen the main point of difference is AUTHENTICITY. We walk the walk and talk the talk. What do I mean? Well first and foremost I was born and bred on Bondi Beach. Actually so was my mum and grandparents. So you can call me a third generation Bondi local. I wont lie, I have a bit of an issue with trainers or businesses using the word ‘Bondi’ just because its cool or popular. Not because they are an authentic Bondi business or real Bondi local. But that’s another story for another blog post.

The point I’m getting at is this…at Bondi Vixen we are SERIOUS about getting YOU results. YES! We train hard, YES! We are super passionate about what we do. YES! We are totally on top of every move you make when you’re a client. We call that accountability management. Don’t forget your SUCCESS is what drives us as Vixen Trainers.

So for us to be authentic to YOU we love showing the community our Vixens working out hard, looking totally tanned and toned and first and foremost having a great time while sweating it out. The comradery amongst the women is undeniable and something we are extremely proud of.


So I’m finally at the point I wanted to reach. Over the past few months (since i re-branded to our new look and feel!) I have been asked many times:

“Do I need to be fit to train with you?”

” Everyone looks super fit in your groups, do you take on beginners?”

” Everyone looks toned and tanned, its intimidating”

“I’m scared you are going to kill me!”

BUT my favourite is…

“I’m going to get fit then come and train with you”

HOLD UP! Lets just ease up and step back for a moment….

Guess WHAT!?! The women you see in our daily posts and advertising are women just like YOU! They ALL started from the beginning! They are all AUTHENTIC clients and they all came to me wanting to get fit, increase their strength and feel good about themselves.

Do you think these ‘Bondi Babes’ as they have been referred to, came to Bondi Vixen looking like that? UH-UH, These women transformed their bodies and their lives through EFFECTIVE Training with REAL Pro’s and CLEAN Eating via our exclusive diet plans and guidance. Plus never fell off the ban wagon due to our Mind Set work we do daily. We give our Vixens the TOOLS its then up to them (with a lot of encouragement and support) to apply them to achieve success.

So next time you see a Vixen post or image or pass by us at the beach sweating it out, just remember these women felt like you. The only difference between them and you is they did something about it! They faced their fears and did it anyway.


I know, I know, there is so much on offer out there now. New gyms, studios and outdoor bootcamps opening up every day. The industry is well beyond saturated. But just remember EXPERIENCE is KING (or queen in our case!).

No one knows a women’s body better than us! Heck we have trained 1000’s of women just like you. No matter what age, status, location or level of fitness, its our job to ensure you work safely and effectively for YOUR level EVEN in a group setting.

We always offer free consults to ensure we’re the right fit for you and vice versa, plus we also have private and semi-private Personal Training options for those that need a little TLC.

So PLEASE use our message and images to MOTIVATE and INSPIRE you to get moving, eat clean and live an active lifestyle because it IS achievable no matter who, what or where you are. If our Vixens can do it so can YOU!

Now if you want a short term option to trial us out then we have the IDEAL solution. Join us along with a bunch of ‘newbies’ on March 1st for our 21 Day Bikini ATHLETIX Challenge. It is designed to KICK START yourself back to health and fitness plus drop a few kg’s while you’re at it!

Registrations close Monday February 29th at 5pm and we have 2 spots left!  I know you’re ready to invest in yourself and take the important first steps to finally getting in the best shape of your life.

Click HERE for more info and see YOU at the beach!


Head Vixen/CEO


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